ORGANIC JAPANESE MATCHA
Meet Harima-san. His family was one of the first in the Uji region to commit fully to organic farming. Our partner tea gardens have been crafting the finest matcha for generations.Shop Our Signature Grades
What is matcha?
Matcha is simply pure, shade-grown green tea leaves from Japan that are ground into an ultra-fine powder. For centuries, monks have used matcha to support well-being and concentration during meditation.LEARN MORE
Where does it come from?
Matcha is produced across Japan, but we've found the very best organic matcha to be ground from tea leaves grown in the Uji and Kagoshima regions. Family-owned partner farms fuse traditional and modern techniques to cultivate leaves brimming with flavor and nutrients. Our tea masters then bring together carefully selected leaves from each harvest to create a unique, well rounded flavor profile not found anywhere else.LEARN MORE
AS SEEN IN
First Harvest 2019
Take a quick trip with us to visit our partner tea farmers in Uji and Kagoshima for this year's first harvest!
History. Process. Growing Regions. Health Benefits. FAQs. Anything you've ever wanted to know about matcha is here.LEARN MORE
Our Matcha Quality
Decades in the making, our partner farm network is the strongest in Japan for organic matcha cultivation. See exactly what we mean when we say premium quality at a fair price.LEARN MORE
How to Prepare Matcha
Traditional tea, lattes, smoothies, baking - however you take your matcha, we'll show you the best ways to make it.LEARN MORE
Years ago, two friends fell in love with matcha as a healthy energy boost. What was being sold in the U.S. at the time was either low quality or overpriced. So we decided to do something about it.Learn More
#KNOWYOURMATCHA: Meet Our Farmers
We believe you deserve to know who makes your matcha
Matcha is about people — from the farmers who cultivate each leaf with care, to the tea masters who then craft the leaves with precision, and finally to those of us that get to enjoy the sublime taste and the way it makes us feel.Read on