Matcha 101

What is matcha and how is it different from regular green tea?

Matcha is a finely ground powder made from premium, shade-grown Japanese green tea leaves. Unlike regular green tea (which is steeped and discarded), you consume the entire leaf, making matcha richer in antioxidants, L-theanine, and nutrients. Known for its vibrant green color and smooth, umami-rich flavor, matcha has been used in traditional Japanese tea ceremonies for centuries.

What are the health benefits of matcha?

Matcha is packed with powerful antioxidants, especially EGCG, that help protect the body from free radicals and support overall wellness. It also contains natural caffeine and L-theanine, which work together to deliver sustained energy and focus without the jitters or crash. Plus, matcha provides fiber, chlorophyll, and essential vitamins, making it a nutrient-rich choice to support a healthy metabolism and lifestyle.

What’s the difference between ceremonial and culinary grade matcha?

Ceremonial grade matcha is made from first-harvest leaves and is ideal for sipping, offering a smooth, vibrant flavor. Culinary grade matcha is made from later harvests, with a bolder taste that works well in recipes and blended drinks.

Why does matcha vary in color?

Matcha color depends on harvest timing, leaf quality, and processing. Ceremonial grade tends to be a bright, vibrant green, while culinary grades are often duller or yellow-green due to different harvests.

Product & Quality

Where does your matcha come from?

Our matcha is sourced directly from family farms in the regions of Uji and Kagoshima, Japan, known for producing high-quality, authentic matcha.

Is Jade Leaf Matcha organic and allergen-free?

Many Jade Leaf products are USDA Organic, non-GMO, gluten-free, dairy-free, and vegan. Always check product labels for specific certifications.

Are your products third-party tested?

Yes, every batch is tested by an independent, certified third-party lab to ensure purity, potency, and safety. In addition, we are FDA-registered and operate in compliance with cGMP (current Good Manufacturing Practices) to uphold the highest standards of quality and consistency.

How much caffeine is in your matcha?

Caffeine content varies by product. Our pure matcha powders contain between 16–40 mg of caffeine per serving, depending on the grade, while our Matcha Latte Mixes have 20–30 mg per serving. Our Hojicha powders are a low-caffeine option, with just 5–10 mg per serving. Please refer to the label or product page for specific amounts.

How should I store my matcha?

Store your matcha in a cool, dry place away from light and moisture. Refrigerate after opening for maximum freshness and use within 2 months for optimal taste.

Does matcha expire?

Yes. Please refer to the expiration date on the package.

Usage & Preparation

How do I make matcha properly?

To make a matcha shot, sift 1–2 grams (about ½ to 1 teaspoon) of matcha and add to 2 oz (1/4 cup) of water at 140°F–175°F, never boiling.

Whisking methods:

  • Use a bamboo whisk in a bowl for a traditional, frothy matcha.
  • Or try a handheld electric whisk in a cup for a fast, modern option.

For iced matcha, cool or room-temp water works too—just whisk and pour over ice!

What’s the best water temperature for matcha?

The ideal water temperature for preparing matcha is 140°F to 175°F. Using water that’s too hot can make it taste bitter.

Can I make matcha without a whisk?

Yes! While a bamboo whisk is traditional, you can also use a milk frother, blender, or electric whisk for a smooth, lump-free matcha.

How much matcha should I use per serving?

A standard serving is 1–2 grams (about ½ to 1 teaspoon), depending on how strong you like it. Start small and adjust to taste.

Which grade of matcha should I choose?

Choose ceremonial grade if you want a high-quality, vibrant green matcha to enjoy as a traditional hot or iced tea with a smooth, light, and sweet flavor. Choose culinary grade if you plan to use matcha in recipes like lattes, smoothies, or baking, where a richer, earthier flavor works well. For café-style matcha lattes, our Matcha Latte Mix blends both grades, offering the perfect balance of flavor and color.

Can I use matcha in recipes?

Absolutely. Matcha is a versatile ingredient that can be added to smoothies, baked goods, ice cream, lattes, and more. Culinary grade is best for recipes. Be sure to check out our recipe page for some delicious inspo.

Ceremonial Matcha Teahouse Edition and Barista Edition - What's the difference?

Both are high-quality ceremonial grade matcha but made for different uses. Teahouse Edition is smooth and naturally sweet, perfect for sipping straight, hot or iced. Barista Edition has a slightly bolder flavor that pairs well with milk and sweeteners, making it ideal for lattes and blended drinks.

Hojicha Powder Teahouse Edition and Barista Edition - What's the difference?

Both are made from organic roasted Japanese green tea, but the Teahouse Edition is a finer, more aromatic powder ideal for straight sipping and traditional preparation. The Barista Edition is crafted for blending into lattes and recipes, with a slightly bolder roast and coarser grind that mixes well with milk and sweeteners. Both offer the same low caffeine content (5-10 mg per serving).

Where to Buy

Where can I buy Jade Leaf Matcha?

You can purchase directly from jadeleafmatcha.com, as well as on Amazon, Target, and select grocery and wellness retailers across North America.

Do you offer any discounts?

Yes! Sign up for our newsletter to receive a promo code for your first order and stay updated on upcoming sales and exclusive promotions. Don’t forget to explore our Loyal‑Tea Rewards and Subscribe & Save programs for ongoing savings and perks!