Introducing: 2020 Limited Edition Collection

Introducing: 2020 Limited Edition Collection

Matcha is about people — from the farmers who cultivate each leaf with care, to the tea masters who then craft the leaves with precision, and finally to those of us that get to enjoy the sublime taste and the way it makes us feel.

We are proud to bring you our 2020 Limited Edition collection, inspired by the people who dedicate their lives to this wonderful tea, and curated with you in mind.



Our 2020 Limited Edition Tasting showcases three single estate offerings, cultivated by our tea farmers in Uji and Kagoshima, Japan. Exceedingly rare, each offering expresses the highest quality achievable by stone-ground, organic matcha. Shop Now >



Curated with the deepest intention, our tasting pays homage to our family-run farms. Appreciate each farmer's incredible craftsmanship, honed over many generations, as you partake in the experience.



We believe you deserve to know who makes your matcha. Treat yourself or the matcha lover in your life to truly exceptional and rare matcha, crafted by people you now know by name.



We guide you through the tasting with preparation guidelines and tips on how to utilize your five senses to hone in on the nuanced flavors matcha can have. Deepen your love, appreciation, and passion for matcha with each sip.



Included is a custom Amber Glass Jar designed to block UV light and provide an elegant, airtight seal for your matcha, a booklet designed to guide you through the tasting, all encased in our custom Japanese woodwork box, handcrafted in Kyoto.


“People said that it is impossible to maintain the same quality every year in the same field. Even so, I have put a lot of effort into maintaining consistency so that I can produce the same high quality. I want you to know that organic green tea could be this delicious.”

Nishi-san | Tea Farmer in Kirishima, Kagoshima


Shop 2020 Limited Edition Tasting Set >




Our Tea Master Shimooka-san is one of the most decorated artisanal producers in Japan, with over 50 years of dedication to his craft. He has hand-blended a selection of rare tea cultivars to express the finest flavor organically grown matcha can achieve. 



Our Tea Master’s Reserve is a rare blend of Okumidori, Asanoka, Kanayamidori, Saemidori, Yabukita, and Komakage. Limited quantities available in 30g and 100g tins.

Shop 2020 Limited Edition Tea Master's Reserve >





Very much like a traditional Japanese tea ceremony, our 2020 Limited Edition offerings were designed to be shared — to connect one to oneself and to others. Although current circumstances have made it challenging to host in-person tastings, we implore you to stay connected with your loved ones by hosting a virtual tasting. Learn from each other's experiences and share in this beautiful opportunity to celebrate matcha and our tea farmers.

Shop 2020 Limited Edition Collection >



Pssst… if you read this far, you’re in luck. You get early access to our weekend long Black Friday Sale! Apply one of the codes below at checkout for savings on our entire collection, including our newly released 2020 Limited Edition offerings:

15% off $19 or more: 15OFF19
20% off $49 or more: 20OFF49

*Cannot combine discounts - one discount valid per order on Black Friday Sale is valid through Monday 11/30 at 11:59pm PT.


Shop Black Friday Sale >